About Us

We’re an IDF combat veteran-owned brand—built by warriors who have fought in all corners of the war.

We created this brand to remind the world that we are not to be messed with.

There are two battlefields right now:

One is the physical war being fought by Israel.

The other is the war against antisemitism, spreading fast across social media, campuses, and cities around the world.

Caliber 1948 was created to fight back.

Not with posts or speeches—but with gear that speaks for itself. Gear that shows strength, pride, and zero tolerance for the lies being told about us.

The world keeps trying to paint Jews as weak, immoral, broken—same story they told during the Holocaust, pogroms, and every time they’ve tried to erase us.

We’re done letting that happen.

We’re not here to beg for approval. We’re not here to stay quiet.

We’re here to show exactly what being a Zionist Jew looks like:

Sharp. Focused. Resilient. Dangerous when needed. Unapologetically proud.

Yes, our gear looks bad*ss. But it’s not just about the look.

When you wear Caliber 1948, you’re stepping into the fight. You’re showing up for Israel, for the Jewish people, and for truth.

You’re sending a message:

We’re strong. We’re united. We’re not going anywhere.

This is the power of the Jewish people, this is the power of Caliber1948